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Brand power is the creation of value that
goes beyond traditional measures such as sales and revenue.
While often associated solely with products, branding brings
value to business-to-business services, technology, health and
other organizations, and can even impact the valuation of a
company's equities. Public relations techniques that establish
or enhance a brand are one of our hallmarks. |
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For example, the top 10 global brands account for nearly $387
billion in value, equivalent to the entire gross domestic
product of the Netherlands. Credible brands are one of the
intangibles that create company value. |
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Public Relations 
