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Public relations creates awareness and
support among an organization's constituents for its products,
services, management views, intellectual capital and its
distinct approach to doing business. It helps build credibility,
manage risk, establish reputations and drive sales. The speed of
communications has enabled a level of transparency today which
exposes a company, creating greater risk than ever before.
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we practice it, public relations employs multiple marketing
techniques: media relations, printed materials, speeches and
seminars, surveys, CDs and DVDs, Internet-based strategies,
direct response and special events. We also integrate ROI
feedback and measurement techniques into nearly every program. |
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Public Relations 
